OTS
Full brand design for a sports car dealer in Northern California. From logos, design systems, and merchandise, we were able to shape a launch aimed at their high-end clientele.
Their business model is built around being their clients "car sherpa" - helping them find the unfindable.
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Crafting an aesthetic with strategy
Our team combed through the archives and built a draft mood board to explore potential directions.
In Figma, we organized it into sections: logos, colors, copy, and typography.
Each section has color-coded selectors for stakeholders to choose their favorite and runner-up.
Presenting 3 version of the future
After reviewing the week one votes, we developed three distinct artistic directions.
Each concept features its own unique copy style, logo, color palette, and overall tone.
Version One:
Version Two:
Version Three:
Mixing elements of options 1 and 2
We landed on a hybrid of options 1 and 2, setting red as the primary brand color.
The client liked the boldness of option 1 but wanted a more unique logo. Since the business will sell many Ferraris—but not exclusively—the horse icon felt too limiting.
We went with a minimal parallelogram brand mark: clean, sharp, and instantly recognizable.
A classy customer experience
OTS keeps a very close relationship with their clients, allowing for at-home service for their vehicles.
For the service wagon, they opted for a 70s Mercedes - wrapped with the OTS logo.
One year later: the merch drop
OTS had a great first year, and wanted to commemorate their favorite sales. We designed shirts, hats, and tote bags based around cars that have been in their hands.
We chose to highlight a Ferrari F40, Lancia Strata, Lamborghini Diablo, Mercedes EVO 2, and a Porsche Carrera.
We also manufactured keychains that are inspired by the vintage motel key-tags of the Beverly Hills Hotel.
Templates and artistic materials
To guarantee a smooth launch, promotional materials and social media templates were supplied that compliment their imagery. Sublty was the focus here, letting the car shine but saying just enough.
There are a few geometric poster designed included in their brand package, kept as promotional ammo for the future.
